Influencer marketing is one of the most effective ways to promote a brand, bringing a new perspective to your products or services, while expanding your reach by exposing your offerings to their thousands of people. subscribers. If you are considering this strategy and want to know where and how to start, it would be on Instagram. With over a billion users, business owners and marketers would gain the most from investing in a collaboration with an influencer on this social media platform of over 500 people. million daily active users. Since 88% of consumers say they trust recommendations made online, working with the right influencer can be very rewarding for your brand. Read on to find out who you should be working with to increase your brand's Instagram followers and actual buyers.
Create a list of potential Instagram influencers to promote your brand
You can choose influencers based on their reach size or type, depending on what you want to focus on. Building a list of potential influencers on Instagram can be quite easy if you are active on social media, as you probably know some of the influencers in your niche. However, if you are unfamiliar with influencers in your industry, you can search online for the top blogs in your niche and take note of the names of people who have posted these blogs or who use marketing tools. influence and check which ones in your niche have high engagement rates.
Evaluate your list of potential Instagram influencers
Once you have a list of potential influencers to promote your brand on Instagram, the next thing you'll need to do is research their online presence – their audience, their content, and their level of influence on your. target niche. You want to make sure that you choose influencers who are relevant to your target audience and who are able to inspire them to want to know more about your brand and actually buy it so that they can get it. try. Check their Instagram account and note how often they post content, how they interact with their followers, and if they are able to build real relationships with them. Also beware of fake subscribers. If someone has thousands and followers, but their posts aren't showing as many likes, it would be best to remove them from your list.
Connect with the right influencers and build a partnership
Once you've evaluated your list of potential influencers and now find yourself shortlisted, it's time for you to reach out to them and come up with a partnership with your brand. But first of all, make sure you follow them on Instagram and like their recent posts. It would also be great if you could comment on these posts and interact with influencers. This way you would be able to create a positive connection with them and it would likely increase your chances of being considered for a collaboration. After doing this, you can now start a conversation with them via direct message on Instagram or by sending them an email. In your post, let them know that you want to collaborate with them, why you chose them to promote your brand, and what they would get out of working with you. Personalize your post to make sure they'll respond. If he hasn't responded after a few days, send him another message and follow up on your offer.
Discuss your influencer marketing campaign goals with your influencer
Unlike most marketing campaigns, where you have full control over planning and execution, an influencer marketing campaign would require you to allow your influencer to do things their own way as long as they are these are aligned with the goals and objectives of your campaign. It's important that you let them know exactly what you want to achieve through this collaboration, such as building brand awareness or promoting a new product. Influencers have gained tons of followers due to their unique content and the way they engage with Instagram users. So when brands choose these influencers, it's best to keep their promotion true to their specific style. Because they interact directly with their followers, influencers would best know how to get their followers to respond favorably to your brand.
Choose the type of campaign you want your influencer to implement
While your Instagram influencer enjoys the flexibility and freedom in how to promote your brand to their followers, they will need to follow certain conditions that have been agreed upon with you, such as the type of campaign to be implemented – the product reviews. , sponsored posts, contests and giveaways. If your goal is to generate leads and increase sales, product reviews would help your brand achieve that goal. With this type of campaign, your influencer would share their ideas and recommendations about your product to their followers. Considering the trust and confidence subscribers have in this influencer, posting their reviews on their feeds and stories would likely lead to increased sales. You can also ask your Instagram influencer to mention your specific brand or product on a post. Another type of campaign would be contests and giveaways. This is effective in increasing your subscribers and generating more signups. If your campaign goal is to build awareness of your brand, this would be the best campaign to do that job.
Instagram influencers have such a powerful effect on their followers, which is why they would be very effective in helping you achieve your marketing goals. Since most consumers rely on social media for their buying decisions, it makes a lot of sense to invest in a marketing strategy on Instagram, which has 500 million users. active per day. Whatever your marketing goals are, try influencer marketing campaigns. You will be surprised at the results an influencer can give your brand!