Your Instagram bio is basically like the home page of your website and like a website it needs to be optimized as well. By optimizing your bio, you not only help Instagram users find your brand more easily when they search in the Explore tab, but you also provide users with a quick overview of what it's like. # 39; is your account. When you optimize your Instagram bio in the right way, your target audience is able to see what your brand is all about, view your posts, and possibly hit that follow button.

Choose a profile photo that reflects your brand image

Your Instagram profile picture should represent your brand, so your logo would be the best option. If you are an influencer, entrepreneur or professional, a high quality photo of yourself that reflects what you do would be ideal. Make sure your photo looks good on any device. While the dimensions of Instagram profile photo on mobile are 110 x 100 pixels, the size would be larger on a tablet or computer, so upload a larger photo so that it is not pixelated.

Choose a suitable handle

Your brand name would be the best identifier for your Instagram account, so that people can easily identify your account with your business. If your favorite handle is taken, you can add an underscore or a period between words or at the start or end of the handle. For individual professionals and influencers, you can choose a title or name for your nickname, as long as it represents what you do and what the account is all about.

Add a keyword next to your name

To make sure people can find you on Instagram, make sure your name is your brand name or your real name, as users are going to type either of those elements when 39; they will search for you on Instagram. It would also be good to add a related keyword next to your name. For example, Starbucks' alias is @starbucks and their name is Starbucks Coffee. Adding a keyword to your name increases your search scores three times.

Incorporate target keywords into your bio

In addition to adding a keyword next to your Instagram name, you will also need to add target keywords in your bio because in addition to optimizing your account so that your target audience sees your account when It searches for one of those keywords, that makes it easier too. so people know what your account is. You can add these keywords in phrases or sentences in your bio or as hashtags, which is another great way to reach your target audience who are interested in your type of business or business. industry.

Replace some words with emojis

Instagram bio has a limit of 150 characters, so adding emoticons instead of words can be both fun and useful for you to say more to introduce your business to users who are seeing your profile for the first time. . Aside from replacing words, these cute emojis can also make you or your brand appear more laid back and approachable, characteristics that most Instagrammers look for in this social media channel. While a website would require you to project your brand in a more formal way, Instagram users prefer to interact with brands that they can easily interact with.

Add a call to action above your link

You are allowed to add a link on your Instagram bio, which can be your website homepage, online store, LinkedIn profile, or Facebook page. If you want to include more than one link, you can use the linktree app. This app allows users to add a unique link on their profile which contains all the links to their website, online store and social media channels. But, like any social media post or webpage, you'll need to add a call to action to get your audience to click on that link. A short, simple CTA like "Click Below" and a downward pointing hand emoji can work wonders.

Switch to an Instagram business account

If you haven't upgraded to an Instagram business account yet, you should. Over 25 million businesses already use this type of account, which gives them access to Insights. Instagram Insights is an in-app tool that provides useful analytical information about your followers and the people who interact with your business on Instagram. This tool displays the gender, age range, and location of users who interact with your account. On top of that, you can also see which posts and stories your audience sees and interacts with the most. Switching to a business account also allows you to boost content, allowing you to reach a wider audience.

Review your Instagram profile on all devices

Due to variations in size between devices, your Instagram profile may not look the same when you view it from a smartphone and when you access it on a desktop. So, in order to make sure that your target audience is able to see your bio the way you want, it is best that you check it from several different devices and make any necessary adjustments as you see fit.

Be verified

This blue check mark next to your handle tells users that your Instagram account has been verified as your company's official account. This badge gives them the reassurance they need, making them feel that they can trust your account and that all of your interactions will be handled in a professional manner. So besides upgrading to a business account, make sure your account is verified as well. You can request it by going to the Settings section and then the Verification Request tab. From there, fill in the fields with your information and then hit Submit. Then you wait for the Instagram notification. If your request is denied, don't worry. You can reapply after 30 days.

Your Instagram bio is just as important as the images, videos, and captions you post to your account, so take note of what you need to do to optimize this section of your profile. In this way, you can effectively reach and attract your target audience to this social media channel.

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