Instagram is an amazing social media platform for marketers, with around two million brands sharing content through Stories alone. There are 25 million business profiles and 80% of the billion Instagram users follow at least one business. Needless to say, this social media channel is full of potential customers and a surefire way to reach them is to use influencers.
What are Instagram influencers?
Influencers are Instagram users who have gained high credibility and a strong audience on this platform. As their title suggests, these are people who can influence other Instagram users because of the trust and connection they have created among their followers. So how do they gain high popularity and what are their best practices? Read on to discover the top tips shared by some of the top Instagram influencers.
Interactive content can lead to greater engagement
Your influencer marketing campaign doesn't have to be limited to influencers who only support your brand. You can explore more interactive content that creates greater engagement between influencers and end users. For example, Canon & # 39; s #ShootForGreatness story tag campaign, which was ultimately a social version of the 'spread the story' game, allowed influencers to showcase their personal photos and direct their followers to the latest camera of the brand.
The #TBT hashtag can be a great opportunity to build nostalgia
Most users post # TBT (Throw Back Thursday) to remember wonderful experiences that have happened in the past, this hashtag can be used to create an emotional connection with your audience. It can also be used to show your business history and establish credibility.
Invest as much time and effort on your Instagram account as you do on your website
Business owners and brands spend so much time and effort on optimizing their website so that their target market can find them on Google, but given the millions of people who are on the go. users on Instagram who actively use the platform and visit at least one business account each day, you might want to invest so much on this social media channel. And while your website is a great tool for educating your readers about your brand, Instagram is able to engage people more and build trust and credibility.
Go Beyond UGC and Build a Team of Brand Ambassadors
Brands that share User Generated Content (UGC) are often seen as more authentic and more customizable, making more users follow them. But if you want a steady supply of UGC, you can take advantage of influencers by collaborating with them as your brand ambassadors, who would include your product in their posts which you can then share on your. flux.
Your hashtags don't always have to be tagged
While some marketers may advise you to use branded hashtags, you can spread your brand awareness and boost your branding without including your brand name on your hashtags. What's important is to keep your unbranded hashtags specific and relevant.
Create a deeper connection with your Instagram stories
While stories can be used for advertisements, you can bond deeper with your target audience by sharing more than fancy photos and edited videos on your stories. Give them insight into your office space, how your products are made, behind the scenes of your photoshoots, and even meetings with your team. This way your brand becomes a more familiar face to your target audience, your target customers.
Host regular activities for your followers to join and have a chance to be recognized
There is a lot of excitement and engagement on Instagram, and you can take advantage of this culture by hosting activities that your followers can participate in and be recognized for. Take for example the San Francisco Museum of Modern Art. Each week they host #SubmissionFriday, an activity that encourages followers to submit their own art for the chance to have their work recognized by the SFMOMA audience. It's about making a connection. And what better way to do it by inviting your target audience to get involved in a common experience with your brand. And recognizing them even strengthens that connection and even paves the way for brand loyalty.
Telling stories with thoughtful captions creates greater engagement
Optimizing your Instagram post captions isn't just about adding as many hashtags as this platform allows. The current character limit for thread article captions is 2200, and you can use that to tell a truly engaging story. Take @natgeo, for example, which has over 100 million followers. Their posts have more narrative content than hashtags, providing the history or context for each image and expressing its relevance to our society.
Go beyond selling a product and try to sell a lifestyle
The best way to illustrate this is by using Nike's Instagram account. Browsing through their posts, you won't see an array of their sports products, but various athletes who represent the values and lifestyle that the brand promotes. The brand is all about encouraging people to 'just do', to chase your dream, crazy as it sounds, and their photos and captions say it.
Use Instagram to provide opportunities for its large number of users
We know how much Instagram contests and giveaways can increase brand awareness and boost conversion rates almost instantly. But apart from the hype associated with these activities, which are undoubtedly popular and effective, you can create a hype simply by providing opportunities for IG users. IMG Models Worldwide does this through another IG account, @weloveyourgenese, dedicated to recognition models. By doing so, they are able not only to offer aspiring models the chance to be a part of their prestigious company, but they also benefit from word of mouth that goes from aspirant to aspirant to aspiring model. ;other.
Instagram influencers, while not exactly marketing experts, have established an impressive amount of trust and credibility among thousands, if not millions of users of this platform, resulting in makes a reliable resource for learning what works with your target audience. These top ten tips from some of Instagram's top influences offer a new perspective not only on your influencer marketing, but also on your social media marketing strategy. Try them out and let us know how it goes!