Valentine's Day is a special occasion for people to express their affection and love for their loved ones. It is also considered the 4th biggest shopping day of the year, and brands are eagerly awaiting this moment to gather valuable customers.

So, Valentine's Day provides a great opportunity to change your Instagram marketing strategy and engage your customers with fresh and timely content.

The occasion of Valentine's Day is rooted in romance and people are more than happy to spend their money to show affection. According to a study by the National Retailer Federation, shoppers spend almost $ 20 billion on this special day.

Valentine's Day is therefore a special event that personifies both in real life and on social networks. For brands, February 14 every year means coming up with the latest ideas and products to grab attention and increase sales.

Here are some Instagram marketing strategies and content ideas for this special day:

Celebrate a Valentine's Day themed event

One of the most recommended ideas for attracting customers is to go live on Instagram. Live streaming is proving to be more successful and popular on the platform.

While more difficult to plan and organize (compared to a simple story or main post), brands benefit from bringing their followers a bit closer and answering their questions live.

Another idea in this category belongs to online matchmaking events in February and helps people land a date on Valentine's Day.

Use SMS services to offer special discounts

Show love to your current followers and customers by giving them a special discount on select Valentine's Day-themed items (or a store-wide offer) via chat text messages.

SMS marketing is gradually becoming the medium of choice to activate customers with timely offers. And you can convey these messages in different ways.

Tap into buyer's emotions with encouraging video content

Valentine's Day is perhaps the biggest revenue-generating event for online dating sites like eHarmony. People all over the world are looking for love and companionship, and dating platforms have gone from the taboo to the social model of millennial dating.

Create a moving and heartwarming IG video for your customers to grab their attention. For starters, you can give them ideas and solutions to find their best match.

Use Valentine's Day hashtags

One of the most useful strategies for promoting any business on Instagram is hashtags. You can use a combination of hashtags and easily track how many people are interacting and sharing your campaign.

But don't just throw random hashtags. Try to use them in combination with questions. For example, you can ask your followers to share the best photos of the great Valentine's Day with your hashtag to enter a contest.

You can even use hashtags on other platforms like LinkedIn to spread love for your brand and reach out this Valentine's Day.

Show a little extra love with loyalty programs

Thank your repeat customers for the support they have shown and return the favor with special offers for loyalty program members. Here are some suggestions:

  • Give a free gift on the theme of Valentine's Day

  • Give extra points for shopping before Valentine's Day

  • Offer free shipping on this special occasion

By making these offers exclusive, your repeat customers will feel valued and appreciated, just like everyone wants to feel on Valentine's Day.

Organize a great campaign with another brand

The co-marketing strategy has proven to be very useful as it helps you build a more substantial campaign with more visibility. Below are some suggestions for you to consider when adding a brand partnership to your marketing strategy.

  • Finding a Growing Brand: The most critical step is finding a partner who offers services that go hand in hand with yours, sharing the same (or almost) type of audience.

  • Set a mutual visual guide: focus on a few dedicated product images by combining the branding elements of both partners. Both brands can also upload the same cover photo that reflects the theme of the month of love.

  • Use and Share the Same Messages: Keep consistency in everything you do, and communicate mutual values ​​and intentions, delivered in a similar tone.

  • Choose mutual incentives: Something both partners can bring to the table, like the "Valentine's Day pack" or discount offers on products from both companies.

Advertise a survey or contest

Running contests or surveys can dramatically increase your engagement on Instagram. People love to participate in marketing campaigns, especially when you give them the opportunity to participate and have a voice to express their opinions.

Competitions require more creativity. On the flip side, polls are a quick and easy way to get specific answers. Plan a way to present an interactive contest that can keep your audience engaged, entertained, and empowered to express themselves.

Use the strengths of your followers in Instagram marketing campaigns. This will lead to creating brand loyalty which in turn drives high engagement and sales.

Offer gift guides for Valentine's Day

Shopping for the love of your life is no easy task, especially on February 14th. Everyone wants to buy a perfect gift, but not everyone knows what that gift should be.

And you can help ease the tension with practical and simple gift ideas such as:

  • Gifts for her

  • Gifts for him

  • Gifts for yourself

  • Gifts for our family

  • Gifts for your best friend

Gift guides provide buyers with the knowledge they are looking for in a precise and clear manner and leave room for the promotion of many products / services.

Don & # 39; t forget the singles

More than half of Americans are single on Valentine's Day, but that doesn't mean they don't want to celebrate the warm occasion. Singles can buy something special for themselves on this special day.

So make sure you have an Instagram marketing strategy that takes advantage of both categories of people. And to help increase the visibility of your posts, be sure to use relevant hashtags, including:

  • #singleslife

  • # offer yourself

  • #singlesawarenessday

Promote your best-selling products on Valentine's Day

Now is the time to take advantage of this hype, make a list of your greatest assets, and start a campaign for Valentine's Day. Now is the best time to promote your most popular products in the spotlight.

Make sure you write an appropriate product description and include nice details that naturally fit into the event.

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