I'll tell you right now what's the only thing that turns your Instagram followers into enthusiastic fans. This thing has to be more real.
Being more real means being more honest, open and vulnerable. It means showing by your side that you are too scared to show it because you do not want to be judged. Being more real means that you finally show who you really are on Instagram.
It does not mean that you show all sides of you. You will not be sowing hatred, being pessimistic online, and you will not blame one of your least loved family members. You can blame your partner and he will always love you, but on social networks, you will simply be perceived as annoying.
People do not follow you, do not run your brand or business to get abuses. They follow you because they want to buy from you or get value from you. You just have to be real in the process while keeping in mind that social media is not your journal.
The question now is: how are you more on Instagram? How are you more "real"?
How to be real on Instagram: the only thing that will turn your fans into enthusiastic fans
1. Share the ordinary and banal parts of your life
You have probably already shared dozens of photos of yourself and an influencer on the beach, or downloaded stories from the views of your different hotels. You shared pictures of great moments that you could live because you work hard. While you should continue to share them, your followers would like to see that it's not just luxury and glamor.
Also share the moments when you read a self-help book in your unmade bed, have a late breakfast at home or take a break from work while walking your dog. People relate to ordinary moments and this reminds them that if an "ordinary" person like you can achieve a certain level of success, it can too.
2. Show the work
As I said above, you shared a lot of good times. You have earned to live and share those moments, but the truth is that it's not often your life. Most of it is spent working. Download a sight story from your hotel, but take a picture of your laptop on your lap while you lie in bed at this hotel and edit the slides of your great speech at a conference tomorrow.
Share the book you read, the pencil and notepad, the spreadsheets, the mess. Show the funnels you create at half past one in the morning or write at half past five in the morning. Show the work.
3. Show your failures and mistakes as much as your successes and victories
Do not stop sharing your successes and victories, but share your failures and mistakes just as much – maybe even more, because we all know that we spoil more than we do. If you constantly share successes, you could unknowingly make sure your followers never feel wrong, and because they respect you, they will feel like they can never do it. equals where you are.
You might be afraid to share your mistakes because you do not want to be judged, but there is nothing wrong with failing. We both know that the failure is good, so share it. Conquer your insecurities and do it for your followers.
4. How do you handle bad days?
Your Instagram profile gives the impression that every day is a good day. Of course, that's not true. From time to time, we all have bad days; usually for no reason. We wake up and we are in a bad mood. And if, on those days, instead of painting a false smile, take a picture of your coffee and write a caption saying, "Ready for work!", When in reality you want to be able to bury your head in your pillow, you share that instead.
Tell your followers that you have one of these days, then let them enter your life on a bad day. Show them personal care. Upload photos and stories from your favorite book, purchase your favorite hot chocolate at the café across the street, and take a bath. It's something everyone can come to terms with: taking care of yourself on a bad day.
5. Share your past struggles and how you overcame them / struggles
What is the problem or struggle you currently have? Share it with your followers, not only to be more real, but also to preview and help. Ask a question and your subscribers will be happy to provide solutions. They will love to help you after all you have done for them.
You can also share the struggles of the past and how you overcame them. Your followers will like to know what you have been struggling with for two reasons. First, they might have trouble with the same thing and your solution could help them. Secondly, you are open, honest and vulnerable in explaining to people what your problem is. It's hard to do something like that, and you'll gain respect.
6. Introduce people to your family and closest friends
Introduce your supporters to the people you love most – your parents or siblings, your best friends, your favorite aunt – as if you're introducing them to your friends.
In the legend, you can write about what this person does and what you do together. This gives your subscribers the feeling that you really like them because you take the time to introduce them to your favorite people. Plus, they like to get to know you!
7. Share the little things that make you happy
This point is short and sweet. Simply share photos and Instagram stories of little things that make you happy. Not the huge hits or whimsical places in which you stay, but the little things like your favorite song, or rain, or your favorite sitcom, the one you watch relax at night.
These are the little things that will make your followers smile.