Did you know that comments from your subscribers and random users of Instagram who have noticed your post from the hashtags they follow or from the geotags they click can have a positive impact on your engagement rate and be promoted by the Instagram algorithm? That's why it's important to write subtitles that drive your audience to respond to your posts. It is also important to read the comments on your publications and respond to those comments so that conversations continue.
In addition to the Instagram algorithm, your responses to comments from users you've contacted and from your subscribers are a great way to show them that you value them, which can have a positive impact on how they perceive your brand. . Interactions can create a sense of connection and once that happens, people will probably follow your account and even become loyal fans.
So, how should you respond to the different types of comments you receive on your posts? Here are some tips:
How to handle spam and mentions @
Unfortunately, any comments you receive on your messages would not be worthwhile, even after enabling the "Hide Offensive Comments" feature. Whenever this happens, you may report the comment as spam, scam or abusive content and prevent users from commenting on you or mentioning you in the future. If someone mentions your account on his photo or video, you can delete the tag by simply tapping on the photo or video and then the name of your account, "Other Options", "Delete me from the post "(if you use an iPhone) or" Delete tag "(if you use an Android phone), then" Delete "(on iPhone) or" Yes, I'm sure "(on Android).
How to react to Emoji comments or comments of a single word
In addition to spam comments, this is another type of user feedback that you do not have to answer. But, if you want to be gracious, you can just like this comment, reply with another emoji or a simple "Thank you!"
How to respond to compliments and positive opinions
Receiving positive feedback from Instagram users is a great thing for your brand. Usually, people simply tapped on the heart icon and switched to other publications. So, when someone takes the time to write a compliment or share a positive review of your product, be sure to express your gratitude and write a thoughtful response. Also take the opportunity to ask them permission to use their comment as notice on your site. Sharing these positive feedbacks with your staff and congratulating those customers have mentioned in their reviews would be a great way to motivate your team to maintain its level of service and even improve its performance.
How to deal with negative comments and criticisms
Unfortunately, sometimes disgruntled customers go after your business by commenting on your publications with swear words and hate speech instead of voicing their concerns or problems through appropriate channels. When this happens, do not respond and just report their comment as abusive content. Always keep in mind that you need to keep a good image for your brand and that engaging with these types of people would not be beneficial for your business.
Regarding complaints or negative comments about your product or service, it would be best if you respond professionally at all times and try to respond appropriately to their concerns. In addition, do not forget that not all comments are true and that all users who claim to have had a negative experience with your brand are real customers. Avoid aggressive language and always remember that you represent your company. If you need it, take some time to calm down and when you're ready, write a professional answer and reread it before clicking the Publish button.
If a negative opinion justifies an investigation on your part, inform the user that you will study the matter and inform him that you will communicate your results to him as soon as possible. Some cases may be better handled privately, and you may need to ask them to communicate with you more directly. As the saying goes, "the customer is always right". Sometimes companies need to improve their products or services. You should treat them as constructively as possible and use them as an opportunity to win back a client.
How to answer questions
Often, people will ask you about the products, services or promotions you post on Instagram and you need to give them a quick answer at any time, as they may want to buy your offer and take advantage of your promotions.
One way to answer these types of questions more easily and quickly is to prepare standard answers to your general questions about your offers and your business information, for example if you are open on Sundays or public holidays, where your business is located. . if your products are made locally. In this way, you can easily copy and paste your answers and answer most questions in less time.
If the question requires a long answer, you can reply to their comment by a short thank you for sending the question and you would send them your reply by direct message. If that is not enough, you can ask them to call you to discuss the issue in more detail.
While it's important to regularly post to your Instagram profile to make sure you have more followers, it's also crucial to check these posts for comments and respond as soon as possible. In this way, you maintain the commitment. This sends a positive message to subscribers and users who have taken the time to post a comment on your content, showing them that you value them. By keeping them engaged, you will keep your existing subscribers and strengthen your connection with them while gaining more followers.