Instagram is a fantastic tool for growing your small business. It has plenty of features that you can use to increase reach, engagement, and sales. Get details on top features for small business and start using them today.
Small Business Support Sticker
Instagram unveiled the Support Small Business Sticker in May 2020 in response to lost revenue due to the COVID-19 pandemic. People can choose from sticker options and then enter a business name to personalize it. Then they can post it in their Stories to show it to their subscribers. People can click on the sticker to see the details of the small business.
When people use the Support Small Business sticker to market your business, you can repost the sticker in your Stories. Then your followers will see that you have the support of the community. This kind of social proof can give you a hell of a boost.
Live video on Instagram
Instagram Live Video is another powerful tool for small businesses. Instagram will send notifications to all of your followers when you live broadcast. Then people can watch your live stream in real time. They have the option to stay on for the entire video, but when you stop recording it will disappear from your account. Since the live videos are only available while you are broadcasting, subscribers are likely to watch them, so they don't miss them.
You need to add some value to your live videos, so people will keep tipping in to watch them. Otherwise, you will have a hard time getting people to come back. However, if you make big announcements or post entertaining videos, you can expect your viewers to increase with every broadcast.
If you are selling products, you can benefit from the features of Instagram Shopping. Start by creating an Instagram Store tab on your profile. If people click on the tab, they will see the products you are offering. Then create Instagram Shoppable posts by tagging your products in your posts. You can also use Instagram Stories Product Stickers to add tags to your Stories.
When people click on the tags, they will have the option to purchase the product through Instagram Checkout. Instagram users love to buy products without leaving the app, while small businesses love to monetize their accounts.
Food Orders and Gift Card Stickers
You can also monetize your Instagram account with two additional interactive stickers that the network rolled out in April 2020. In an effort to help small businesses increase their income, it created interactive stickers for gift cards and cards. food orders. Brands can add the stickers to their Instagram stories. When people click on it, they have the option to purchase a gift card or order food. They can also share the stickers to help generate even more awareness.
Once you've shared the stickers on your stories, consider adding a gift card or food order button to your profile. Then the people who miss your stories can still buy gift cards and order food from your account.
If your business has a physical location, Instagram's geolocation feature can help you attract foot traffic. When this option is enabled, Instagram will add the location to your posts. Remember, you might not always want to include location. For example, if you decide to post from home, you probably don't want your location tagged. If you accidentally include your location, you can remove it by clicking on the location icon. Select "Edit" and choose the geotags you want to remove.
Clickable link and hashtags on the bio
Instagram does not allow users to include clickable links in posts. However, you can add a clickable link to your Instagram bio. Then you can use a call to action to direct people to your bio in your posts.
In addition to your link, you can add clickable hashtags to your bio. The hashtags you choose should be related to your brand. People can click on hashtags to see related posts. They can also use hashtags in their own posts to showcase your brand.
DM Me Stickers
Instagram is the perfect network for breaking down the walls between small businesses and customers. You can erase the wall with the DM Me sticker. Use the sticker to encourage interaction with your followers. Consider asking users a question and then adding the DM Me sticker. People can submit their responses, so you can learn a bit more about your audience.
You can also get the questions answered using the Instagram Poll sticker. This is an easy way to collect feedback for your small business. You can ask whatever you want and watch the answers come.
Then you can use the answers to make decisions related to your business. This will show your customers that you care about their opinions, and you will do everything you can to make them happy. When you do this, you can create customers for life.
Instagram engagement should be a two way street. This means that you shouldn't be the only one asking questions. Use question stickers to allow users to ask you questions. You can give the floor to all questions, or you can select a specific topic. For example, you can ask people what they like most about your product or what features they would like to see with your next product.
There is one thing to keep in mind before using Question Stickers. You don't want to post the sticker, only to end up with a question or two. You can avoid this by increasing the engagement levels on your account beforehand. Then you can rely on your followers to submit questions.
The idea of increasing your engagement levels may seem overwhelming, but you can do it a lot faster than you think. Start by buying Instagram likes. Increasing engagement will show Instagram that you have a popular account. Then it will show your posts to more people which will make it easier to increase your organic likes. Once your engagement grows, you'll be ready to use the Question sticker.
Choose the best features for your small business
Every small business is different, and you need to use the right features for your business. Pick the features that work best for you, then start building your Instagram presence.