There are more than one billion active Instagram accounts in the world, of which more than 80% follow at least one brand and more than 200 million users visiting at least one professional profile per day. No doubt, Instagram is growing continuously, and with the right strategies in place, imagine how many followers you can win this year.
In addition to posting attractive photos and videos with optimized content, here are a few other things you need to start doing in 2019 if you want to beat the contest and gain more fans on Instagram:
Invite influencers to a getaway
It began in 2018, when some brands such as Benefit Cosmetics and Revolve took selected Instagram influencers with millions of followers on vacation instead of just sending their products to these influencers to be featured on a publication sponsored in their feeds and stories. Of course, these getaways would involve giving these popular personalities products to try so that they can publish them while they enjoy their incredible retirement.
In this way, the articles on their products are more authentic, with photos and videos taken because these influencers are enjoying themselves a lot, not just as a singleboxing and product reviews that we have a habit of seeing. #OutOfThisWorld, the hashtag campaign for Benefit Cosmetics, now has 335,000 messages; while Revolve #RevolveAroundTheWorld's hashtag currently has 65,000 messages.
Start publishing vertical videos on IGTV
Vertical videos are gaining popularity, and with IGTV, you can publish longer videos, up to 10 minutes or more, up to 60 minutes, if your account is verified. IGTV was launched recently in June 2018 and since then, many celebrities and influencers have embraced it and started creating personalized content for their viewers.
So how did celebrities and brands use IGTV? For Jamie Oliver's IGTV channel, this is where the expert cook shares his exceptional recipes for an average of just 5 minutes. NatGeo's IGTV channel is an incredible source of information on wildlife and scientific advances. How many users are watching these videos on IGTV? An episode of NatGeo, The story of a face, aired on August 16, 2018, has already registered more than 2 million viewers!
Set up purchases on Instagram
A recent study shows that about 70% of consumers in the world prefer to shop online, including social media channels. In fact, according to a Forbes article, a brand has increased its turnover by 8% since Instagram launched its buy feature in March 2018, allowing brands to score up to five products in one publication.
You can easily add the purchase feature on your messages. To begin setting up product tags, go to your profile and tap the Start alert at the top of your profile. You can also press Options or the gear wheel. Then press Products and then Continue. Choose a product catalog to connect to your company profile, and then tap Done. Now, to start tagging products in your Instagram posts, tap Mark Products from the Share screen, and then tap the products you want to tag on the photo. Enter the names of the products you want to label, and then select them as they appear in the search box. Tap Done, and then tap Share.
The new shopping feature, as well as your link in the bio and the sliding up feature on Stories, is a great way to sell your products or services to the 1 billion plus Instagram users who spend about 53 minutes a day on this social media channel. As of September 2018, Instagram had set up an Exploration tab, as well as purchases in Instagram Stories, and 90 million Instagram users viewed publications each month to see the tagged products.
Add your Instagram stories in highlights
Instagram Stories is a great way to interact with your followers on a more personal level. Here you can post as many times as you want and in a relaxed way, because the messages here only last 24 hours, then they are gone forever. Unless you add them to your highlights, it is a great way to organize the stories you want your subscriber to access at any time.
Creating highlights on Instagram Story is very easy and takes less than a minute. Just go to your Instagram profile, tap Fairy Tales right below your profile, and tap New. Select the stories you want to add, enter a title for your Highlights and choose a cover photo. If you want to edit or delete a highlight, tap and hold that highlight in your profile.
So, how can you apply the highlights to your business? If you are a restaurant, you can classify your menu with Highlights, creating a menu for drinks, main courses, desserts, etc. For a fashion brand, you can set up a Highlight for each collection. A sporting goods store can have a Highlight by type of sport, such as basketball, golf, baseball, tennis, etc. You can also include a Highlight for payment options, delivery options, branches, opening hours or newcomers.
Be relevant on Instagram in 2019
All of these strategies are designed to help you get ahead of the game this year. Instagram has evolved over the years and so your brand must also evolve with the way you use this social media channel to maintain your relevance to your target audience.
Although the display of attractive photos and videos with quality content and hashtags remains essential for engaging existing subscribers and attracting new ones, there are so many new features that business profiles can use to reach more and better customers. Users and strengthen engagement with their existing subscribers, such as increasing their revenue.
That said, take note of these Instagram strategies for corporate profiles, start applying them to your brand account and use them consistently. Remember to check your analytics so you can track and monitor your account growth.