These days, content is king. It all revolves around the type of content you create, and visual content is one of the most important types because of what it involves. Everywhere you go, what you see influences your decision.

For your Instagram marketing strategy to be the best, you need to understand all types of content. From visual to written, you need to know and test them all.

High quality content is very important in business. Once your brand is associated with great content, it automatically translates into trust in the brand. If you consistently see below average graphics of an Instagram brand, you will subconsciously attribute poor quality to everything they post. While this does not happen on purpose, it does happen.

To help you create top-notch graphics and content, we'll discuss the best tools you can use to create them.


GIF is the abbreviation for Graphic Interchange Format. They can best be described as a quick mix of pictures and videos.

GIFs are everywhere these days because they are the perfect memes for any situation. You can find a GIF to represent the mood you are feeling. This is a great way to grab people's attention, which in turn increases your engagement.

Giphy is one of the must-see shops for GIFs. They host over a billion GIFs, which you can add to download or add to your visual content. They make any Instagram post fun and entertaining.

2. Skitch by Evernote

Evernote is a popular online platform for taking notes, with the ability to sync across all of your devices. The company recently created a markup and screenshot tool for Apple devices called Skitch.

This new software allows you to edit images with a screen capture tool, and there is so much more. From adding text to images to highlighting parts of your graphics, Skitch is one of the best tools out there.

BMP and PDF are some of the many formats supported by this tool.

3. Blurgrounds

Blurgrounds gives you the flexibility to add extra layers of style and color to all of your images. With over 200 blurry backgrounds, it opens up a world of variety. Go to the Blurgrounds and give your image a special blurry touch.

4. Done

The Over app is one of the most versatile tools on this list. Its main use is to help users create logos, posters and flyers for their businesses or for promotions.

With this app you can create your Instagram page with the best graphic posters. Use a wide range of colors, fonts, and text styles to sell your brand at a glance.

Over also comes with a cool feature to schedule Instagram posts right from the app.

5. Canva

Probably the best known on this list, Canva is one of the best design apps out there. Period.

With their many built-in layouts and templates, you can create everything from wedding invitations, flyers, photos, text messages, and presentations.

Due to its user-friendly platform, it ranks among the best tools for all kinds of creations. Use their filters and robust features to enhance your IG page with the best quality photos and videos.

You can sign up on Canva to access their great offers and a wide variety of designs. They offer both free and premium plans.


Sometimes we want to post a message, but the file is too large. Smush is a squeeze site to help reduce the size of an image and optimize it for better use.


When it comes to infographics, Easel is one of the best platforms online. Infographics are one of the best ways to get messages across to a large demographic in a short period of time.

With, you can bring information to life through the use of interactive and engaging graphics. Various designs, tools, icons and shapes. Plus, you can drag and drop your way into a quality infographic for your business to spread information.

8. PiktoChart

Piktochart does wonders for charts, infographics, flyers, reports, and presentations.

With little to no graphic design knowledge, you can still create amazing visual content for your Instagram page. This web tool was designed to be versatile; it is feature rich for the pros and comes with user friendly features for the hobbyist.

There are a lot of free templates available on the site, so it's incredibly easy to create anything you want.

Another cool feature of Piktochart is team collaboration. You can collaborate with your friends or colleagues to track the work done.

9. Pablo by Buffer

If you want to grab the attention of your IG audience, Pablo is the right design tool for you.

Pablo was designed to help business owners create the best visual content for their Instagram business accounts. It spots over 25 unique fonts, free filters, and templates.

Pablo is currently powered by the Buffer social media tool. The web-based tool offers features that make it perfect for businesses and marketing teams to create beautiful images suitable for social media.

Pablo only works on desktops and tablets.

Use content to drive engagement

It's not enough to create high quality content, you also need to apply strategic methods to get the most out of it.

When you want to dive into the world of content creation and marketing, make sure you have an Instagram marketing plan. This is the first step in improving your brand engagement.

Once you have a plan, you can now move into the content creation phase where you create the graphics you need to achieve your marketing goals.

Create this content with your brand in mind, implanted with a brand signature style built into all of your designs. That way, anyone who meets your work elsewhere will automatically associate it with you.

Post frequently to retain your audience and increase your organic reach. Come back to your strategy, how many posts are planned for the week? Use your strategy to guide you so that you don't end up spamming and your followers hitting that unsubscribe button.

Use infographics, awesome captions, and hashtags when creating your posts. And don't forget your call to action. With all of these tools in your back pocket, you are ready to kill the content game.

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