One of the most important tactics you can use to increase your sales is to tell stories. The reason why stories are so powerful, is because they connect us. In addition to being filled with adorable characters and lessons, the stories train us directly. Storytellers can make us feel exactly what they want.
Your biggest advantage is not just the words but also the visuals. Images, paintings and other visual creations can also be used for narration. However, if you associate a stellar legend with the images you download on Instagram, you can start to increase your sales.
Before you start
1. Do not forget that your client is the main character
Keep in mind that your followers are the main characters. They are not only the reader, but the protagonist. More importantly, you are the narrator. You do not want to write a story in which you become the main character, because you will only write to appeal to your senses and your motivation. It's not about you, but about the person you're trying to target.
To make this easier, it's best to identify your ideal client. Identify exactly who they are, what they like, what they react to best, and so on. Once this person is detailed in T, create a customer profile in which you will organize all the most important information on a piece of paper. You can print a photo of someone to stick to. This is the person to whom you are going to imagine writing.
2. Know what they want
Since you know who your ideal client is, then you need to know exactly what type of content they are looking for. If you do not, see what your competitors and the people in your space (the ones you have among your subscribers) are viewing.
What kind of photos do they show? What do their legends say? Which hashtags do they use? Browse the content of these hashtags. Pay attention to what gets the most commitment and what fails. Why did one position succeed and why did the other fail? What are the differences?
At first you will imitate some of the content created by others. In the end, you will do your own work so that they look completely new and unique. After all, it's all originality.
How to tell compelling stories on Instagram to increase sales
1. Take photos of someone interacting with the product
Your potential customers want to see your product used. They want to know how you would feel to have your pillows on their couch and your cup filled with their favorite coffee. Do not just upload a photo of your product, do not take a photo of someone who uses it or interacts with it so that your subscribers can see each other (or see their children, their pets , etc.) instead of this person.
2. Have a global idea of your Instagram profile
A global aesthetic feel for your Instagram profile is just as important as the individual images themselves. For example, say you sell sofas for salons. If your whole profile looks comfortable and warm, you will follow that heat. They will think, "If the couch can give the impression that the living room is like that, then it can give the impression that my living room too."
3. Use user-generated content
It's basically the same thing as interacting with your product, but this time, you're replaying real customer images using your product. When your subscribers see real people with your product and are happy to use it, they are more likely to get this product for themselves. It's like they're reading a five-star review.
4. Do what you sell the main point
You want your product to be the main point. It all depends on how you organize the product. For example, if you sell a pillow and have taken a picture of your entire living room to promote that pillow, you want this pillow to stand out. So your subscribers will understand that this is what you are trying to sell. It does not matter who or what it interacts with, it must be the main point.
How to write the perfect tale legend
1. Tell the story of someone else's story
Contact people who post pictures of themselves (or someone) using your product and have them tell you their story. When sharing their story, write about when they bought your product, how they use it, and more importantly how they felt.
2. Write to the second person
When you write to the second person, you use the word "you". You do not use 'I' or 'me' or 'she' or 'him'. For example, if you sell blankets, can say, "It's another lazy Sunday and you want to relax in bed by reading a book. What better way to feel comfortable than with our new 100% cotton blanket? Talk directly to your followers so that they can really imagine themselves in their comfy bed, a pocket book in their hands and your blanket draped over their knees.
3. Tell them how they are going to feel
People do not buy products, they buy feelings. The most important thing you can write in a legend is to tell your potential customer exactly how it will feel with your product. Your followers do not necessarily want, for example, the coverage you sell. They want the feeling that it will bring them. The possibilities.
Your blanket could give them comfort on their day off, ensure the safety of their children at night if they are afraid of darkness or provide entertainment for a family that loves building forts. As you can see, they do not buy the blanket for the blanket itself, but rather for the experiences they can live with.
- Determine your ideal client
- Tell stories
- Sell the feeling, not the product
- Write to the second person
- Allow your customer to imagine interacting with your product
- Sell the feeling, not the product