Having a blue check mark next to your name on any social media account has always been a big deal. The symbol is used to verify that an account is an authentic account. Once you are a brand, a business or a significant influencer, there will probably be parody accounts, impostors and fan accounts, hence the importance of verification. Yet the blue symbol has come to mean more than that. Receiving it is proof of your hard work, it is proof that in your niche world, you are finally somebody.
The question is, how do you get it?
How to get a blue check on Instagram
Anyone wishing to have the blue badge next to their name can not send an account verification request. Instagram explains, "When evaluating Instagram accounts, we review a number of factors to determine if they are in the public interest and meet our audit criteria."
The requirements, as they are shared on the Instagram information center, are as follows:
- "Authentic: Your account must represent a real person, business or registered entity.
- Unique: your account must be the unique presence of the person or the company that it represents. Only one account per person or company can be verified, with exceptions for language-specific accounts. We do not check accounts of general interest (example: @puppymemes).
- Complete: your account must be public and include a biography, a profile picture and at least one message. Your profile can not contain "add me" links to other social media services.
- Notable: your account must represent a person, a brand or a well known and highly sought-after entity. We review accounts in several news sources and do not consider paid or promotional content as sources to review. "
How to request an audit
Previously, Instagram randomly gave the verified badge to people, if they deserved it. However, you can now apply for the badge on Instagram itself. An application does not guarantee that your account will be verified.
Instagram informs, "To apply for a verified badge, you must be a public figure, a celebrity or a brand and meet certain registration and qualification requirements."
To apply, follow these steps:
What happens next?
After thirty days, you will receive an Instagram notification telling you if your request has been accepted or declined. If your account has not been verified, you can submit another request after thirty days.
Instagram declares that they can remove your verification badge at any time. They do it if you:
"Advertise, transfer or sell your verified badge. Use your profile section, biography, or name to promote other services. Try to check your account with a third party. "
How to let people know you're authentic while waiting for your badge
You can prove that you are an authentic account by waiting thirty days to find out if your application has been accepted or not. For now, here are some things you can do.
1. Link to other places
If you link to your Instagram account from other social network profiles such as Twitter, Facebook and Snapchat, add the link to your professional website or in your emails, people will automatically know that your account is the legitimate.
2. Avoid talking in the third person
It's not a professional biography that you write. You do not have to write about your company or yourself in the third person (she, him, them, etc.). Since it is you who run your account, stay in the first person (me, me, us, etc.). Usually, fan accounts are the ones that write about you in the third person.
3. Keep the general tone
Parodic accounts are ridiculous, exaggerated and hilarious. It's easy to know when you're following a real account or a parody account because of the tone. That's why you want your tone to be the same on your Instagram account, on other social media accounts and wherever you share content.
For example, suppose that a reader of your blog searches you on Instagram and that two accounts appear. They will click on both, but they will follow the one with your unique sound, the one they are familiar with. Even though the impostor accounts may seem identical, they do not allow you to understand your tone and your brand.
4. Boost your suite
An account like yours could count a few thousand followers, but if yours counts thousands of others, users who wish to follow you will know that your account is the real one. This is another reason why you may want to increase your membership.
If you want to develop your list of followers, here are some articles that could help you:
If you are not accepted, it is good
Even if being checked now means something more important to the public than proving that your account is the genuine account, you can still succeed without a badge. Without the badge, you are not, in a way, of inferior status or untrustworthy.
Hundreds of thousands of people on Instagram have more than ten, fifty, even one hundred thousand followers, and they do not wear the blue badge next to their name.
Here are some elements that make your success on Instagram if you are not verified, apart from the number of followers.