Take a look at your Instagram bio right now and ask yourself, "When was the last time I updated this?"

The answer may be yesterday, or never – or it may be somewhere in between. Either way, it's important to remember that having a great Instagram bio isn't just important in attracting new followers, it's essential to tell your new followers exactly who you are. are or what you are and the content you will offer them.

Your Instagram bio should be fully equipped with everything you need to make that great first impression.

Here's how to create the perfect Instagram bio for your business

Make it short and sweet, and to the point

Writing an Instagram bio that speaks to your target audience is essential, and making your bio short, sweet, and to the point is even more essential.

If you are a restaurant in New York, for example, you know there is a lot of competition. Many. What makes you different? What is your unique proposition? Is it your location or your culinary expertise? Your inner fusion or your service? Make sure this unique perk seeps into your Instagram bio. Introduce who you are and key words explaining why visitors to your profile should click "follow".

Meet is a great example. This is a Vancouver, Canada-based restaurant that prides itself on creating great vegan cuisine. By reading their bio, you know exactly who they are, what they are up to, and what you can expect if you visit their location. You know it in moments, instead of needing to scroll through their feed.

Mention accounts, add hashtags and include links

Guiding your users through associate accounts, branded hashtags, and links to your website isn't just good practice, it's essential for driving ROI through Instagram for your business.

Mentioning accounts through your Instagram means you can guide your users to other accounts related to your business. For example, if you're a retail brand, you can link to your store manager's Instagram account, where they can post branded images of new products, great outfits, and previews of what you are looking for. waits.

Branded hashtags can get your subscribers to view more great content, ideally focused on User Generated Content (UGC). This encourages your followers to share their own images, increasing impressions of your brand and potential new followers.

Linking to your website through your bio will increase visits and the potential ROI generated by Instagram. If you own an online store, linking to your store through your site is always a good practice. Make sure to track source traffic to your website in Google Analytics and measure traffic over time.If Instagram grows, you can optimize your website for Instagram traffic over time, to ensure user experience transparent on all platforms.

Make sure you are using the Instagram business profile

In order for your Instagram account to be really ready for new visitors, you want to be sure that Instagram Business account is enabled for your profile. Instagram Business allows you to create posts and advertisements, add links to your Instagram stories, collect information and analysis, and add contact information to your Instagram bio.

Adding this key information to your bio is essential for business profiles. With this information, you can associate users with a store link, a link to call your work phone number, and a link to send an email to your work account. You can also add a physical address to your profile, if you have a physical location.

Use emojis in your Instagram bio

We're big fans of using emojis in just about everything, especially in our Instagram bios. Using emojis can not only help tell your brand story effectively, within the character of an Instagram bio, it can add visual detail to your description. organic. Going back to the example of Meet, the vegan restaurant in Vancouver, Canada, this account uses emojis effectively. Emojis help break the description between explaining the benefits.

No need to go overboard with your use of emojis. Using it tastefully, but sparingly, can help visually tell your story. Above all, have fun with it!

Create a few variations of your bio – and take it through the employee test

Once you've created one version of your Instagram bio, create a few more and pass it on to your employees for their feedback. We recommend that you write 3-4 variations of your bio and submit it to a "feel" test that is to ask your employees to rank their favorites. You might be surprised at their answers, or it might confirm your main selections.

When creating your Instagram bio, it's important to remember why you created your Instagram profile in the first place. Ask yourself what is the goal of your effort on this network? What is the point of creating beautiful images with attractive captions? By tying your strategy to your goals and articulating the perfect Instagram bio for your business, you can attract and retain visitors to this growing network.

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