Instagram Stories Ads is one of the many features available for Instagram accounts with a company profile, allowing them to promote their brands to a daily audience of around 400 million. active users (and this number continues to grow). Stories Ads are shown to users between accounts accounts they follow. However, unlike Stories, these ads can not be rebroadcast once they finish. They must be interesting enough to have a lasting impact. If you have not yet created Instagram Stories ad, follow these steps:
Step 1: Choose your goals
When Instagram Stories Ads was launched, the only available goal was Reach, designed so that your ad would be seen by as many users as possible. You can now choose from four other goals:
- Video Views
- Mobile application installs
Given the high engagement rate on Instagram Stories, with 6 to 10% followers opening each article, Stories Ads and the broader range of goals offer businesses an incredible opportunity to get started. attract attention and create a link with their target audience.
Step 2: Create relevant content
Start with a photo or video that shows your offer. For example, if your business is a coffee shop, you can publish an ad featuring your signature. Make sure you choose high-quality visuals that appeal to your target audience and that your brand name is visible, then optimize your ad by including relevant content. A minimalist look with contrasting colors is a good combination to quickly grab users' attention. Before you post your ad, preview its appearance in Ad Manager or Creative Hub before submitting it for approval.
Step 3: Verify the dimensions of your ad
Make sure the dimensions of your ads meet the standard specifications for Instagram Stories Ads. For an image ad visible for 5 seconds, the file type must be .jpg or .png. The recommended resolution is 1080 pixels on 1920 pixels with a aspect ratio of 9:16. The minimum resolution is 600 pixels by 1067 pixels. The maximum size of the image file is 4 GB.
For video ads, the maximum duration is 15 seconds and the recommended video formats are .mp4 and .mov. The recommended resolution is 1080 pixels on 1920 pixels with a aspect ratio of 9:16. The minimum resolution is 600 pixels by 1067 pixels. The recommended video codecs are h.264 and VP8, and the audio codecs are AAC and Vorbis.
Step 4: Target your audience
Since the duration of attention to watch stories is shorter, you should target your audience very selectively and use the appropriate tools to make sure your target audience notices your ads. Facebook custom audiences allow you to remarket with potential customers already familiar with your brand. If you do not know this term, try thinking about the last time you visited an online store. Did you notice that after leaving the site, you seem to see their ads virtually everywhere? That's basically what remarketing is. With Facebook's custom audiences, you can remarket to Instagram users based on the following segments:
- Client file – e-mail addresses, phone numbers or any other information acquired during lead generation
- Website Traffic: People who have visited your website, your blog, or a particular landing page.
- Application Activity – People Interacting with Your Application
- Offline activity – People who interacted with your business, in store or over the phone
- Commitment – People who viewed your content on Facebook or Instagram
Remarketing, also known as retargeting, is an effective way for businesses to increase their marketing ROI. According to studies, 72% of people making online purchases abandon their shopping cart before making a purchase, but 26% of them will return to make their purchase later, if they are redirected. Apparently, visual reminders serve to help people decide to proceed with their purchase.
Step 5: Choose the location of your Stories ad
Although Facebook Ad Manager recommends automatic placements, it is best to adjust your Stories ads to specific locations because you know your audience better. If your audience on Facebook is very different from your audience on Instagram, it would not be beneficial for your brand to serve the same ad. When you change the location of the ad, you can only select the stories.
Step 6: Add the appropriate incentive button to the action
Whatever your goal is, it's always a good idea to add a strong call to action at the bottom of your Stories ad to encourage your audience to hover. Choose the CTA button corresponding to what you want the users to do, whether you want them to visit your site, make a purchase or install your application. The unpretentious button Learn More CTA is a great choice for targeting a cold audience, those who know nothing about your brand. This CTA is the best way to invite a cold audience to explore your brand and see what it can offer.
Step 7: Analyze Instagram Stories ads and your Instagram account
When you evaluate the performance of your Stories ad, you should also check your account analytics to see if your ad has helped attract more followers, improve your engagement rate, and increase the number of followers. views of your profile. Write down the beginning of your ad campaign and see if your account statistics have started to increase since that date.
Creating Instagram Stories is an effective way to get noticed by Instagram users and inspire them to follow your account, visit your website, take advantage of your current promotions and make an online purchase. And given the number of users who spend time checking daily Stories, you can expect positive effects on your Instagram account and your online sales, provided your Stories ads are properly designed. These steps and tips should help you get started. Make sure to mark this page and make notes!