There are many ways to earn more followers on Instagram, but one of the ways that we do not talk often is to determine who your customer, client, reader, or ideal follower is. It is important to know exactly who you are targeting to be able to stand in front of them and draw their attention to you.
Determining who your ideal client is is also important because if you know them as well as the back of your hand, you know exactly what they want. You'll know what kind of content they want to see, how they want to see it, when they are on Instagram, who they follow and much more information that could greatly benefit your brand or your business.
If you give your ideal client what he wants, he will follow you. If they consult your Instagram profile and find exactly what they are looking for, they will become fans. So, how do you find your ideal client?
Get more followers on Instagram by finding your ideal client, here's how to proceed.
You find your ideal client by asking a lot of questions and getting as many answers as possible. What matters is the type of questions you ask.
We'll talk about the questions you need to ask in a moment, but first, who do you ask? First, you will ask yourself these questions. You know what your brand is, what your message is and who you want to influence. Now you must be more specific.
You will enter into the mind of your ideal client and answer the questions below. It may take an hour or two, but give the best answers you can give. Be specific and try not to give personal answers. You answer from the point of view of someone else.
Once you have answered the questions, find three to five people who match your ideal client profile. Then tell them this:
"Hi my friend! I was wondering if you could help me with a small project? I'm trying to figure out who my ideal client / reader / etc. is and you just have to be. Was hoping we could meet / FaceTime to be able to ask you questions that could help me get to know you better as an ideal customer? It will not take more than an hour and you''ll help me really, let me know, thanks a lot, talk soon! "
Let's go to the questions you will ask these people so that you can know your ideal client. Remember, these answers will help you target them on Instagram.
Questions to find your ideal client
How to really find your ideal client
You do not have to use all these questions, it's just examples and a guide. You can find your own, some that relate more to what your niche is.
Now that you know who your ideal client is, their likes, dislikes and other important information, you need to target them on Instagram. How do you do that exactly?
The first way is to serve ads. When you run ads, you have the ability to target exactly your ideal customer. You must choose their interests. Since you know what they like, what interests them today and everything else, select these items, this way you will be able to target your customer with precision.
For example, if you sell Supergirl t-shirts, when you choose the interests of your ideal customer, you will select Supergirl, Comics, DC, Superman, Superheroes and all that relates to them.
You can also use the hashtags they use. For example, if you know that your client is an artist and you sell artist materials, you can use hashtags #artsupplies #art #artmaterials #painting, and so on. So when your client is on hashtags, he will see your images.
The goal is to hang out in the space where your ideal client hangs out for you to notice and eventually follow you.