You've probably read enough about influencers and their valuable relationships with brands. They offer a perfect word of mouth that could mean a renewed interest in your business, compared to traditional advertising.

This marketing phenomenon has gone from a rising tactic to a viable number for most marketing strategies in social media. While influencer marketing is gaining popularity, finding the right Instagram influencers must be a top priority for motivation, customers and sales.

This quest, however, is not as simple as it seems. You can not go by the number of followers or like an account a. Instead, take into account the factors below before considering that an influencer is suitable for your presence on Instagram. These factors contribute greatly to the maximum effectiveness of influence marketing.


One thing first. You should take the time to decide why your business needs an influencer.

The key is to have a specific goal or goal in mind and determine the outcome you want to see from your campaign and the measures to measure its success.

Your budget and your brand identity are other factors to consider, because your influence campaign must speak to your ideal client and stick to his budget.

Checklist for finding the right influencers for your brand or business

1. Authenticity

Trusting the skill of your influencer is the first step that determines your relationship with him. But sometimes, you might wonder if they are really authentic, especially for your business.

In addition to asserting loyalty to your brand, an influencer should be able to create authentic publications. In fact, the right influencer would always present its content so that it would not be presented as a sales pitch or something for which it was paid.

2. Relevance

What is the relevance of the influence of your brand, a particular campaign or a series of campaigns?

Influencers do not need to be directly associated with your product or service, but have some relevance to the content in which they appear.

A brand of shoes would usually have no connection with an influencer in the field of science fiction, but an advertisement to promote a pair of sneakers might imply that the influencer would spot it in a world of science- fiction. If it works, it works.

3. Perception

What do they think of your brand? Do they even use your product or service in their personal lives?

These are questions that are addressed to you to help you build a meaningful relationship quickly. Discover the positive or negative things they already talk about your brand to their community.

Otherwise, if the influencer does not even know that your brand exists, be sure to ask him what he thinks of your product or service in all honesty.

4. competition

You can choose from thousands of influencers and an influencer associated with your competitor is not actually part of it. It makes sense to move your business elsewhere.

On the one hand, they could convey vital information to your competitors. In addition to this possibility, there is a visible sign of disloyalty. If an influencer decides to work with two competing brands on Instagram, their ultimate motivation is obvious: rewards (monetary or material).

Instead, deepen and evict a person unrelated to your rivals. If the influencer agrees to influence your business other than that of your competitor, do not forget that it may increase the amount you are likely to spend. Nobody will leave more for less.

5. Commitment

From lead articles to articles, the level of engagement of an influencer will determine the number of followers likely to manifest interest and join your brand. Engagement rates reveal how much subscribers like their content.

Notice how much your influencer can be engaged on Gram. Preferences, comments, shares, and backups are some of the indicators to watch for. You want to focus on the quantity and quality of their commitments.

Note: Stories (especially with stickers) are just as important as contributions to the feed, if not more. Note it next to the IGTV views, if any.

6. Public

The opinion of your current audience about potential influencers is a factor that should also govern your choice. You should not only consider the effects that an influencer would have on a new audience, but also the impact on the existing audience.

The association with some influencers could help break into a new market, but could have adverse effects on your current audience, resulting in a drastic drop in the level of engagement.

7. relations

Staying away from influential people who have trouble working with or who display a poor work ethic would do a lot of good for your business. In this way, you will avoid risking the reputation of your brand. In other words, do not join influencers known for engaging in unsavory activities, topics or problems.

Influence marketing has exceeded the time of one-off campaigns. Establishing relationships that stand the test of time is essential for creating successful (recurring) campaigns and meaningful collaborations. In addition, you give the influencer more time to understand your business goals and strive to achieve them.

8. Portfolio

Considering the previous associations with which an influencer is engaged is crucial to assessing one's overall perception.

Last thoughts

Influencers do not necessarily mean celebrities, because many non-celebrity influencers can help your brand to engage users more. Respecting the above factors would put you on the right track to find the best influencer for your business.

Now, it's time to put on your search cap and pick the one that's right for you. Cheers!

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