Organizing a takeover on Instagram Stories is one of the most effective ways to reach new subscribers and grow your brand on Instagram in an organic way. A recovery of Instagram Stories occurs when another person or other brand temporarily "resumes" your Instagram account to give followers an overview of your company or products. You can do this by partnering with an influencer or other company to take back your account.
The main goal of a takeover of Instagram Stories is to bring a new perspective to your Instagram account. When an influencer has an important audience that appropriates your account, not only will it get the attention of your audience, but your business will also benefit when it will invite its subscribers to grant their take control. It's a win-win situation for you and your influencer!
Now, you're probably considering taking over a takeover of Instagram Stories. If you do not know how to do it, here is the ultimate guide to help you:
Set clear goals and expectations
This is the first thing that you and your influential IG partner should do before embarking on the takeover, to make sure everything goes the way you want. You need to determine the goals you want to achieve through taking control of Instagram Stories, topics to deal with and ones to avoid.
You and your host must both reach an agreement before starting the takeover. There should be a document outlining the guidelines for taking control, and your web host should have a copy that he has to sign. On the other hand, your web host should also provide you with a document describing his plan to make sure that there are no surprises along the way. It is important for you and your host to discuss and finalize everything together and put all the details in writing.
Make a list of display guidelines for your host
Although the goal of a takeover on Instagram is to give your audience a different personality to display on your account, you need to make sure your host stays true to your brand. Creating a list to guide them in publishing to your account is the best way to ensure that their presence will help you achieve the goals you have set for this strategy.
In your guidelines, specify the topics you want them to address, how often your host should publish, and any hashtags or descriptors they should add to their posts. Also tell your host how you want him to start with each article, the topics he needs to focus on and the procedure to follow.
At the start of the takeover, you will need to introduce your host, give your subscribers a brief history, including their Instagram ID, and tell their subscribers what they can hope to gain by watching the takeover. During the takeover period, your hosting provider must be able to share content in harmony with your brand, while sharing your own point of view and your own style. At the end of the takeover, your guest host must inform your subscribers and thank them for their agreement.
Choose the right host for your GI takeover
The key to success of Instagram Stories is to choose the right web host that can represent your brand and help you achieve your goals for this strategy. Choose an industry expert who excels in the story, able to share compelling content on his own. You can also choose a person within your company, who can give a behind the scenes glimpse of your business. It's a great way to create a more personal connection to your audience, showing them a desktop visit, giving them a quick tutorial about your products, introducing them to other team members, or just showing events daily newspapers of your company. .
Promote your support of Instagram stories
You and your guest host should announce the upcoming takeover on your Instagram stories and feeds. Awareness is very important if you want your target audience to be aware of your stories. So be sure to promote it and inform your followers of your takeover a few days or weeks before it starts. You do not have to limit the promotion to Instagram. You can spread the word on other social media channels, as well as in your email campaigns.
How to publish your Instagram takeover
You can publish your Instagram Stories takeover in two ways. First, you can share login credentials for your account with your guest host so that it can send messages directly to Stories. Or two, your host would send their content in advance and you'll plan the publications yourself.
The advantage of allowing your guest host to publish directly to your account is that it can broadcast a live session, which many Instagram users love to watch because it allows them to interact with the host. real time. However, if sharing your IG account may violate certain security policies or branding guidelines, the second option may be preferable.
Registering your Takeover Content in Highlights
Once the Instagram takeover is complete, save the content in Highlights so that users who have missed your stories can watch them. Tell them exactly where they can access these articles through ads in your articles or in your feed.
Evaluate your Instagram stories with Analytics
Once the takeover is complete, the last thing to do is to evaluate the success of this strategy, and you can do it using Google Analytics. To access it, go to the tab of your profile, click on the rewind icon in the upper left corner, tap "Archive" and choose "Stories". From there, you will be able to see all the stories you have published.
Choose Instagram Story you want to rate by clicking on it. Once this has happened, scan to see some very useful statistics, such as the number of user accounts your content has been associated with, the number of people who viewed your story, and the number of people who started following you after the story. to have seen. These numbers would help you evaluate your takeovers and determine which ones are most effective in promoting your brand so you can better plan your next strategy.
Instagram takeovers are a great way to expand your reach and attract more followers. With these tips, you will be able to plan and execute your takeovers effectively.