Templates are ready-made layouts and formats that make it easier for users to create compelling content. These layouts are designed to stun your Instagram followers, to add flair to your posts.

However, it's pretty easy to use the templates the wrong way! This guide only covers four of the many ways brands and businesses misuse GI templates.

1. Using too many Instagram template apps and tools

Certainly, these tools aim to provide you with a series of existing designs that you can work with. So each of the apps has a plethora of models to choose from.

Switching between apps for the right model, however, suggests that you don't know what you want.

Now the question is, what should you watch out for in Insta models? There are a lot of options out there, but you need to make sure you're getting the best. So focus on choosing what best fits your message.

Often times being spoiled for choice literally puts you in a bad spot because you want to try out every model you come across.

Factors to Consider Before Choosing an Instagram Model

  • Make sure it is up to date in terms of size. And if this is a story template, make sure it is in the correct portrait size.
    You should be able to differentiate the templates for the main feed posts from those for Instagram stories. You don't want to mix them up.

  • If your brand is unique, you may not find a model that is 100% suitable for you. In situations like this, it's best to go with customizable designs that allow you to add a few elements.
    The necessary adjustments may require you to learn how to edit apps, which can be fairly straightforward as long as you know what the right outcome should be.

  • The best way to gain popularity for your IG post or story is to include interactive elements. Look for some of these features the next time you use a template: polls, questions & answers, gifs, hashtags, and more.
    The template should have features that will not only grab attention, but also compel subscribers to respond.

  • Pick something flexible, something that takes on as many design options as you can juggle. This way your posts don't look a bit sad or too similar.
    Make sure, however, that you achieve this without compromising your brand's style, appearance, or visual consistency.

2. Use the wrong visual theme

Your visual layout should be unique, appealing, and captivating to your audience. Prospects will be able to easily identify your brand, as long as you are consistent with your theme.

Don't just choose a model that looks cool or has some bright colors. Choose only a template that relates to your brand and amplifies the uniqueness of your products or services.

For example, an average Heineken ad typically features a group of (white) people behaving strangely or doing something very stupid.

After a while, when the special sound associated with the brand appears, the characters erupt into exuberant bliss and contagious jubilation.

Heineken is mainly associated with football; hence the many green spaces and the presence of soccer balls.

Interestingly, these ads have a reputation for not making much sense, but Heineken's visual theme remains exemplary. Because they do it so well, five seconds after the ad starts you already know it's a Heineken ad.

  • So it's a good idea to match your product color with an appropriate font, but the visual theme goes beyond that. Also be mindful of how you mix up emojis and stickers.

  • Another essential aspect is the style. Pick a style that matches the rest of your content.

  • A common scenario is where brands provide details of a new product launch, in the form of a collage. This style is usually very confusing, and your readers might not catch your information at first glance.

3. Expect Instagram models to do all the work

These ready-made layouts are usually published as generic as possible so that many users can use them. This means that whether it's free or costing you a few bucks, you have to merge with some creativity.

Obviously, IG models make it harder to stand out. This point is not to dilute their relevance but to make sure you are using them in the right way. Never forget to add some individuality.

Make Instagram Templates Unique

These layouts have become so common that Instagrammers can discern 100% authentic post designs. Let's take a quick look at an example, would you like?

Imagine posting an entrepreneurial motivational quotes template, the posts unrelated to your entrepreneurial experience or followers.

The idea is that you shouldn't take the hook, line, and sinker Instagram patterns even when you pay for them.

Now imagine a brand that deals, for example, with products for nursing mothers in Africa. Posting quotes on Instagram is fully achievable from online templates.

This approach might not promote your brand as much as concrete advice from the experience of African mothers, but it will always drive engagement.

You can stick with captivating text styles and backgrounds, but keep your content as unique as possible.

4. Link all your social media platforms so that they contain identical posts

While some social networks share many similarities (or even parent companies), they each have a different audience class. Your Instagram followers and Facebook fans can be from very diverse age groups.

Using animated Instagram story templates might not be as cool as pushing them to your Facebook Stories, where you could have most of your coworkers as friends.

So, transferring a template from your Facebook post to Instagram might not be suitable, at least now in 2021. Different platforms have different trends, features, and user trends.

What works on Facebook and Twitter may not be the same as what works on Instagram or TikTok. Test around and find out what works.

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